How to Select The Right Pieces to Style Your Property
What are the top 4 things to consider when styling your property to attract the right buyers?
When it comes to interior styling, we’re often asked by our clients what goes into choosing the right pieces. Each property is unique and the way it’s staged needs to be planned with that in mind.
No matter whether you’re staging a family home, investment property, or a downsizer’s dream, there are some key things to consider when hand picking items to use. If you’re after interior styling tips for the Sydney market, here’s our advice on what to focus on:
1. Target Market
Who is likely to buy your property? Most of the time, your property will need broad appeal. At the same time, you’ll have a fair idea of the kind of buyer your home will attract, so go for lifestyle appeal. If you’re in the luxury home market, quality furnishings and fine art are important touches. If you’re selling a family home, then pieces with their lifestyle in mind are the way to go.
2. Aesthetic
Ensure your home staging uses décor that suits the existing style, rather than introducing a new look. If you have a Hamptons style home near the beach, enhance it by choosing coastal pieces to keep the theme consistent. Bring an older, classic home to life by styling it with timeless accents, and small touches of the ‘now’.
3. Floorplan
The way your property flows when buyers walk through the door makes a real difference. Does the entry move seamlessly into open living spaces? If it doesn’t, then all is not lost. A lot than can be done with clever interior styling. Choose pieces to highlight the positives and show buyers how they’ll function in each space, bringing them closer to imagining themselves living there.
4. Features
There’s so much you can do to showcase the main features of your home. If you have a large outdoor entertaining area, select items that show it off and maximise the use of space. You can use styling to create bonus features in a home – turn that pokey corner into a study or reading nook. Accessories are just as important for home staging. They add interest and personality, helping bring your home’s best features to life. Accessories can create focal points where we want to draw the eye to, enhancing that feature.
Home styling gives you a chance to take buyers on a journey. The best way to do this is by following these basic principles and investing in an interior styling service. You’ll attract the right buyers and put your property at the top of their wish list. A small investment for one of the biggest assets you own will have your property standing out from your competitors, resulting in a great sale price.
Need some more inspiration? Take a look through our property styling portfolio from our recent work on Sydney’s Northern Beaches.
